Recognition and Recall

It is best practice to feature your URL in all your offline marketing materials, whether they be Newspaper ads, classifieds, TV and radio, flyers, billboards, brochures, invoices, business cards, fleet vehicles or letterheads.

But will people notice AND remember that web address? With thousands of ads competing for attention, the answer is probably no.

A generic domain name helps you to get people to remember your url. They are more likely to notice, remember and visit (and revisit) the site.

Which site are they going to remember easiest? BannerDesigner.co.uk or XYZandCoBannerDesign.co.uk?

Market Credibility and Dominance

You've a lot of competition, all trying to grab market share, market credibility and customer trust.

Perception is everything. Your visitors are on the other end of a web browser - they can't wander around your shop, examining the quality of your products.

A generic domain name gives you an immediate advantage, it offers instant credibility, giving you "ownership" of your market category or niche. It reassures your customers that they are dealing with a reliable company that takes its online presence seriously.

This trust factor is especially important if customers have little objective information to choose between competitors. That domain-inspired recognition factor could be the difference that closes the sale.

Reinforced Messaging

People have limited attention spans - you need to use every available second to sell your solution.

A generic domain name identifies your business immediately. So you can concentrate on selling the benefits of your products or services. Not on explaining what it is you actually do.

Let your domain name make your introductions for you. Do you need to ask what DiverTraining.co.uk is all about?

Long-Term Value

Ads are perishable. Domain names aren't.

Spend £10,000 on a newspaper advert and it's wrapping the fish and chips a day later! On the other hand, invest £10,000 in generic domain names and it will continue to generate results indefinitely.

Your generic domain name is a business asset. After all, you're buying a prestigious piece of Internet real estate.